Visual artifacts for the Video-First Home Screen recommendation. Open the user journey maps for the strategic layer, then the wireframes for the screen-by-screen view of how each journey lands in product.
Stage-by-stage NBA-branded phone mockups for the Video-First Home Screen redesign. Lo-fi fidelity, ready for designer handoff.
Wide-canvas layouts translating the Video-First redesign to the web.nba.com experience — multi-column content shelves and persistent nav.
10-foot UI for the living-room experience — focus-state navigation, hero reels, and lean-back content discovery on tvOS.
Cross-surface flows under the Standard one-stream constraint. Two stories: alert → Apple TV handoff via QR pair, and tab-blur attention recovery between desktop and phone.
Personalized landing for Harry (Heat fan). Auto-playing live hero, "Take me to the game" CTA, four carousel rows: Live now · Headlines · Continue watching · Streaming channels · Must-watch reels.
In-broadcast experience for Heat vs Bulls. Reaction Pulse + Win Probability overlays, ★ favorite-team marker, Stats drawer, Post-Game Keep Watching modal. Click NBA logo to return to Desktop Home.
Live first-time user prototype for Journey 03 (Michael, Lakers fan). 9 tap-to-advance stages: welcome → teams → player → notifications → tailored preview → sign-in → personalized home → paywall → payment success.