NBA League Pass — Apple TV Wireframes

Journey 01 · Subscriber + Live Game

OPENS APP · TEAM IS PLAYING

Hardcore Hoops Harry · Heat fan · Standard tier · Wednesday 8:05 PM · Heat vs. Bulls in 25 min

Screens 6 Persona Hardcore Hoops Harry

NBA

LEAGUE PASS

▶ Loading

Stage 01

PRE-LAUNCH

NOW

SAME ICON, FASTER HANDOFF

Siri Remote click or "Hey Siri, open League Pass" launches the app. Session is preserved server-side, so the next screen is the broadcast — not a login. Apple TV keeps the app in memory, making re-launch near-instant.

🏀 HEAT VS BULLS · LIVE BROADCAST

NBA

Watch Games Stats NBA ID

MIA

HEAT 14

LIVE Q1

9:42

11 BULLS

CHI

🔇 Press ▶ to unmute

Also Live

LAL 89 - 92 GSW

BOS 77 - 81 NYK

▶ Unmute

⊘ Swipe down · Also Live

Stage 02

GAME IS LIVE

NOW

VIDEO FILLS THE SCREEN

Heat broadcast auto-plays muted on app launch. Scoreboard overlays the bottom edge. "Also Live" rail appears on swipe-down via the Siri Remote clickpad. tvOS top tab bar fades in on swipe-up. The TV is purpose-built for this moment — full-screen, zero friction.

🏀 HEAT VS BULLS · LIVE BROADCAST

Welcome back, Harry. Picking up where you left off — Heat are home tonight.

MIA

HEAT 16

LIVE Q1

9:38

13 BULLS

CHI

⊘ Click to dismiss

Stage 03

RECOGNIZED

NOW

NO LOGIN PROMPT

Subscriber state recognized via Apple ID link. Subtle welcome toast overlays the broadcast for ~3 seconds, then auto-dismisses. Apple TV never asks Harry to re-authenticate — his subscription is tied to the device.

🏀 HEAT VS BULLS · FULLSCREEN BROADCAST

MIA

HEAT 19

LIVE Q1

8:54

15 BULLS

CHI

🔊 Live Audio

▶ Pause

⊘ Swipe up · Menu

◀ Back

Stage 04

UNMUTES + LEAN BACK

PRESS PLAY TO UNMUTE

Single press of the Play/Pause button unmutes. All chrome fades — game fills the entire TV. This is where Apple TV shines: no distractions, no multitasking, pure lean-back viewing. The game found him.

🏀 HEAT VS BULLS · Q2 IN PROGRESS

TYLER HERRO · #14

PTS

REB

AST

3PT

4/6

Win Probability

MIA 62% CHI 38%

MIA

HEAT 42

LIVE Q2

4:11

36 BULLS

CHI

⊘ Swipe down · Stats

⊘ Swipe up · Hide

Stage 05

IN-APP ENGAGEMENT

STATS + SOCIAL AS OVERLAYS

Swipe down on the clickpad surfaces stats, win probability, and social pulse as overlays. Apple TV advantage: these float on top of a massive screen without feeling cramped. Swipe up hides them. No second-screen juggling needed.

🏀 HEAT VS BULLS · FINAL

MIA

HEAT 112

FINAL

W +8

104 BULLS

CHI

KEEP WATCHING

● Live

Herro Postgame Press Conference

Starting now

Close Game

Lakers vs Nuggets · Q4

LAL 98 — DEN 96 · 3:42 remaining

Recap

Heat vs Bulls · 2-Min Recap

02:14

⊘ Select

←→ Navigate

Stage 06

STAYS PAST FINAL

LATER

POST-GAME RETENTION HOOK

Final whistle triggers a "keep watching" row with focus-state navigation via the Siri Remote clickpad. Left-right to browse, click to select. The lean-back context makes it natural to keep watching — the remote is already in hand. Session extends 2-3 minutes.

APPLE TV WIREFRAMES

OPENS APP · TEAM IS PLAYING