DESKTOP WIREFRAMES

Splash screen is unchanged but session is preserved server-side, so the next page load is the broadcast — not a login wall. On desktop, the browser tab title reads "🔴 LIVE: Heat vs Bulls — League Pass."

Heat broadcast auto-plays muted on page load. Score, clock, and team marks live inside the hero. Desktop adds a persistent sidebar with tonight's schedule and team context. "Also Live" strip sits below the video — not buried in a menu.

Subscriber state is recognized server-side. Subtle "welcome back" banner surfaces personalization without interrupting the broadcast. On desktop, persistent cookie + token refresh eliminates re-auth entirely.

Top nav and sidebar disappear. Game fills the browser viewport. Desktop advantage: F11 or double-click goes true fullscreen. No "find your game" ritual — the game found him.

Herro stat line, win probability, and social pulse all surface on top of the broadcast. Desktop advantage: more real estate means overlays can coexist without obscuring the game. No tab switching, no app-juggling.

Final whistle triggers a "keep watching" row: postgame presser, another close game still live, condensed recap. Desktop layout shows all three options side-by-side. Session extends 2-3 minutes beyond game end.

LP enters the morning sports habit currently held by ESPN/Google. On desktop, this is a browser notification or OS-level push. Personalized, brief, action-oriented. Clicking opens directly to the briefing page.

Heat result first, then countdown to next Heat game, then top plays. Desktop uses a 3-column grid so everything is visible at once — no scrolling needed. Every element ties to his team. The home screen IS the briefing on non-game days.

Desktop replaces the TikTok-style vertical swipe with a theater-mode highlight player + sidebar queue. Like, share, save. Up-next queue keeps the session alive. All personalized to Heat first — builds dwell time on a non-game day.

Replays, condensed games, jumbotron feed all surface in context — not via tutorial. The 60% who don't use these features finally see them. Desktop uses side-by-side cards so both features are visible at once.

Streak + countdown + progress bar give the user a non-content reason to come back. Desktop shows streak and next-game side-by-side. This is what moves them from 1-2 weekly opens to 3-4 — the 3x re-sub trigger.

On a Heat off-night, a close game elsewhere (≤ 5 pts in Q4) fires a browser-level pull-in push. The notification surfaces LIVE score + context — not "check out this game." Click routes directly into the live broadcast. Converts "no game tonight" into "there's always a game," and uses the favorite-players list to decide which non-Heat matchup is worth surfacing.

Michael arrives from nba.com where he's already signed in. The setup modal opens with his name surfaced and an explicit "we'll use what you already told us" promise. No fresh signup form, no cold paywall — the product treats him as someone the NBA already knows.

Two fields, both pre-populated from his nba.com profile. Michael confirms in two clicks — or edits if anything is stale. Removes the form-fill friction that kills cold-signup funnels at the very first screen.

Lakers and LeBron pre-checked from his nba.com browsing history and saved-team data. Two clicks to confirm, optional "add another" to extend. The personalization service is ~80% built before he sees the home screen.

Three category-level opt-ins (morning briefing, game-start, close-game) plus a conditional calendar push for Michael's next Lakers game — the PRD-defined 48-hour return hook. All on by default. Michael can pare back any one without losing the others, which protects against fatigue-driven full opt-out.

The fourth onboarding signal. Drives what surfaces in the personalized feed and morning briefing — a Live + Highlights + Condensed picker like Michael's gets short-form treatment, while a Stats + Press picker gets long-form analysis.

Subscribe immediately or take the 5-min free preview. The skip path is the conversion experiment — instead of selling with copy, the personalized home and live broadcast do the selling for the next five minutes. Michael skips, and the product gets to prove itself.

Lakers game hero, LeBron highlights queued, condensed-game waiting, Lakers news — the home screen demonstrates Michael's personalization on first landing. A persistent "Free Preview · 5:00" chip sets expectations for the timer that follows.

Full-broadcast access, no degradation. Persistent timer chip stays visible so the cutoff is never a surprise. Long enough that Michael feels the product, short enough that the paywall lands while he's leaning in — not after he's already mentally checked out.

Timer hits 0:00 mid-Q3. Broadcast freezes; checkout panel slides in alongside with the personalization Michael just built. The paywall reflects what he assembled — Lakers feed, LeBron alerts, scheduled briefing — not a generic offer. The product is selling itself with his own data.

Single click, saved-card confirmation, ~3 seconds. The card on file from his NBA ID profile means no form-filling at the conversion moment. After confirmation, the broadcast resumes full-screen with a "You're in, Michael" toast — Q3 still playing, no possession missed. The pay moment never broke the watch moment.